A Symbol of Courage Primarily used to identify soldiers during war or battle, the dog tag has become a symbol of courage and strength through the years.

Now, Ako Mismo is using the dog tag in its advertising campaign to identify the brave Filipinos who are taking a stand against apathy; those who have decided to fight the indifference that is plaguing our country. No more complaints, no more excuses. Wearing the Ako Mismo dog tag is a sign of the commitment to do something, big or small, for the country.

This is I think one provocative tag line that I will ever use in showing my eagerness to help change what has been plaguing my country. It shows a very strong conviction of self determination, self worth, self development and a drive to make oneself an instrument of change. Indeed it is about time to start a new era of better changes by challenging the current dreadful conditions.

Mga Filipino, ako mismo ang magsisimula ng pagbabago!